About Us


The Gist

Ice Creative Entertainment was founded in 2011 by Olympic level choreographer Alex Wilfand. Since 2011 I.C.E has partnered with and created live entertainment productions for the Walt Disney Company, Dubai Parks & Resorts, Alessia Cara, Tokyo Disneyland, Ferrari World Abu Dhabi, Marriott Hotels, Dolly Parton Entertainment, and more! 

I.C.E prides itself in being one of the world leaders in performances in where theatrics meet professional athletic feats. Starting as a boutique ice show company, I.C.E has grown to an international entertainment brand. I.C.E was founded with one goal in mind: to create once in a lifetime performances and memories for audiences worldwide. 


our Team

Composed of olympians, television producers, broadway singers, and televised choreographers; we have every entertainment avenue covered. Our team has over 40 years of experience in A-list entertainment productions. 

Alex Wilfand
olympic choregrapher
world class productions
consultant entertainment

Our Founder

Alex grew up in Massachusetts as an olympic level ice skater. After training for 13 years, Alex joined the ranks of world and professional athletes touring the world as a featured performer on Disney On Ice.

Prior to I.C.E, Alex served many experienced roles including:

Entertainment Management- Walt Disney World Resort

Special Event Management- Disney Creative Events

Chairman- US Theatrical Skating

Talent Casting- Tokyo Disneyland 

Artistic Director- Penguins Entertainment