Meet Our Founder

Alex Wilfand, originally from Boston Massachusetts grew up with one goal in mind: The Olympics. Growing through the ranks of competitive figure skating, Alex began choreographing for Olympic level athletes as well as celebrity figure skaters.

Alex attended Suffolk University in Boston Massachusetts with the focus of entertainment management. Alex is an Ambitious creative entertainment professional with solid history of success in live entertainment operations. Motivated to drive productivity, profit and efficiency goals through proactive and hands-on leadership. 

Alex has over 16 years in entertainment management dating back to his first ever production benefitting the American Red Cross Military Relief Fund in 2004. In 2014 Alex became an official entertainment production manager for The Walt Disney Company, and Disney Special Events. 

Alex has performed in over 40 countries, and for over an estimated 10 million fans. Some of his performance history includes:

Soloist- Disney On Ice world tour

Soloist- Tokyo Disneyland 

Solo & Stage Performer- Walt Disney World Resort

Alex has consulted on entertainment for some of the largest venues in the world. He has co-created moments for Disney, The Disney Channel, The Super Bowl Halftime Show, Dubai Parks & Resorts, BMW, and more! 

Some of Alex's experienced skills include; Brand management. Contract development and management, Project management expertise,

Design background, Creative team collaboration, & Operations oversight to name a few. Alex has managed well over 90 million dollar assets at once as well as over casts of 300 performers!